News Briefs

Marketo Fall Release Includes Updates To Sales Engage, Sky And Bizible

Marketo, which was recently acquired by Adobe, announced a fall ’18 release that features updates designed to improve the customer experience, streamline campaign management and enhance analytics.

October 3, 2018
Written by Elise Schoening

New Research: 38% Of B2B Buyers Prefer Sales Reps To Individual Research

The role of the sales rep is not dead. In fact, nearly 70% of B2B buyers said they still want to interact with a sales representative and 38% believe interacting with a sales rep is more productive than conducting research on their own, according to a new report from Showpad.

October 3, 2018
Written by Elise Schoening

Bigtincan Launches Salesforce Solution To Fuel Content Recommendations, Strategies With AI

Bigtincan, a sales enablement platform, unveiled a new SaaS solution for Salesforce that aims to use data science and AI to improve content recommendations and strategies for Salesforce users. The announcement was made at Dreamforce, which is taking place September 25-28 in San Francisco.

September 27, 2018
Written by Elise Schoening

Oracle Unveils Eloqua Updates To Increase Marketing, Sales Efficiency

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates.

September 28, 2018
Written by Elise Schoening

Demandbase Unveils New ABM Product Integration With Salesforce Pardot

Demandbase, an ABM platform, announced an expanded partnership with Salesforce Pardot at Dreamforce 2018. The new product integration aims to provide B2B marketers with a more efficient ABM experience by allowing them to access Demandbase’s anonymous website engagement and intent data within Salesforce Pardot and Sales Cloud.

September 26, 2018
Written by Klaudia Tirico

Salesforce Launches Voice-Enabled Assistant & Bots Powered By Einstein

Building on its Einstein artificial intelligence offering, which was rolled out across its CRM cloud in 2016, Salesforce has unveiled Einstein Voice Assistant and Voice Bots. The new capabilities are designed to help users to talk directly to their Salesforce CRM instance and connect with their customers in engaging new…

September 20, 2018
Written by Klaudia Tirico

DiscoverOrg Expands Tech Stack Database Coverage 400%

DiscoverOrg, a marketing and sales intelligence provider, has increased its database’s technology-to-company matches by 400% over the past year, according to the company. The updated data aims to help marketers further improve segmentation, prospecting and ABM programs.

September 19, 2018
Written by Elise Schoening

News Briefs

Marketo Fall Release Includes Updates To Sales Engage, Sky And Bizible

New Research: 38% Of B2B Buyers Prefer Sales Reps To Individual Research

Bigtincan Launches Salesforce Solution To Fuel Content Recommendations, Strategies With AI

Oracle Unveils Eloqua Updates To Increase Marketing, Sales Efficiency

Demandbase Unveils New ABM Product Integration With Salesforce Pardot

Salesforce Launches Voice-Enabled Assistant & Bots Powered By Einstein

DiscoverOrg Expands Tech Stack Database Coverage 400%

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