Industry Insights

B2B Marketers Stepping Up Focus On Message Mapping And Content Sequencing

Leading B2B organizations such as Booker Software and immixGroup are seeing improved lead volumes and higher engagement with buyers through greater coordination of their demand gen and content efforts. One emerging trend that has emerged out of the increased synergy between demand gen and content teams is the adoption of…

February 10, 2016
Written by Brian Anderson

A Compelling Case For B2B Advocate Marketing Investment

Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to develop programs that engage buyers to provide feedback that will shape their products and services.

February 9, 2016
Written by Carol Krol

LinkedIn To Phase Out Lead Accelerator Product It Acquired From Bizo

LinkedIn plans to shutter its Lead Accelerator product in the first half of 2016, the company announced in its fourth quarter earnings call. LinkedIn Lead Accelerator was created last February, following the company’s 2014 acquisition of Bizo. The move will cost the company $50 million.

February 5, 2016
Written by Carol Krol

Study: Communication Is Greatest Challenge For Sales And Marketing Alignment

The lack of alignment between sales and marketing is an age-old problem that is often lamented, yet rarely solved. A new survey report, conducted by Demand Gen Report and sponsored by InsideView, shows the lack of alignment is actually becoming a bigger problem today and the disconnect is having a…

February 3, 2016
Written by Carol Krol

Corporate Visions’ Tim Riesterer: Don't Be Branded A Commodity Provider

The conversations between salespeople and their prospects play a significant role in differentiating a brand from its competitors. At the Content2Conversion Conference and Demand Gen Summit later this month, Corporate Visions’ Tim Riesterer will address the value of communication between marketing and sales, and sales to prospect.

January 29, 2016
Written by Klaudia Tirico

Study: Two-Thirds Of Companies Don’t Use Marketing Automation

Almost two-thirds (65%) of marketing teams don’t have a marketing automation platform (MAP), according to recent findings in a study conducted by Openprise — a data automation solution provider.

January 25, 2016
Written by Brian Anderson

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best data-driven marketing strategies are pulling ahead of their peers. In their upcoming keynote address as part of the Content2Conversion Conference and Demand Gen Summit Feb. 15-Feb. 17, SiriusDecisions’ Marketing Leader Brad Gillespie,…

January 22, 2016
Written by Demand Gen Report Team