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Industry Insights

This section highlights the latest trends and tactics gaining traction among B2B marketers, provided with key insights and commentary from reputable thought leaders.

AI Takes Center Stage At Marketing Innovation Summit

AI Takes Center Stage At Marketing Innovation Summit

Photo Courtesy Of Lillian Bui Account-based marketing (ABM) that is combined with artificial intelligence (AI) and machine learning is fast becoming the next technology game-changer for B2B marketers. But experts caution marketers should not think of it as “The Holy Grail.” Examples and predictions about the power of ABM and AI…

Dun & Bradstreet CMO Shares Sales Acceleration, Data Insights

Data giant Dun & Bradstreet this week announced the launch of D&B Hoovers, a solution that enables sales and marketing teams to align around the same connected, dynamic data and analytics to make their efforts more impactful and help them close deals quicker, according to the company’s CMO Rishi Dave.…
Customer Experience, Community Building Grab Center Stage Among B2B CMOs

Customer Experience, Community Building Grab Center Stage Among B2B CMOs

The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according to C-level marketers and experts at the B2B Marketing Exchange (B2BMX) in Arizona in February. As part of that, B2B marketing executives are shifting more focus on the overall customer experience (CX)…
Compelling Retention Messaging Strategy Boosts ABM Efforts

Compelling Retention Messaging Strategy Boosts ABM Efforts

If the goal of account-based marketing is about acquiring and retaining the best long-term customers within organizations, the customer story you tell includes two crucial parts—the acquisition message (why change from what you’re doing today?) and the retention message (why stay with us now and in the future?).
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