Industry Insights

#B2BMX: Harnessing AI To Power Customer Engagement; Having A Media Brand Mindset For Content

B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless Pursuit LLC. Pessimists may envision dystopian universes as portrayed in the Terminator, Blade Runner or The Matrix; optimists may picture R2D2 or Data from Star Trek: The Next Generation. Whichever attitude marketers…

February 27, 2020
Written by Karen Axelton, Contributing Writer

#B2BMX 2020 Day One: Creative Storytelling, Alignment & Accountability Take Center Stage For B2B Success

The world of B2B marketing is constantly changing, with new tools, new ideas and new challenges coming at breakneck speeds. Offering a wealth of speakers and sessions to help marketers stay abreast of the latest trends, the 2020 B2B Marketing Exchange focused on offering actionable takeaways as well as creative…

February 25, 2020
Written by Karen Axelton, Contributing Writer

Demandbase CEO Discusses New Phase Of ABM, Shares Sneak Peek Into Upcoming ABM Innovation Summit

Editor's note: Demandbase has announced that The ABM Innovation Summit will be rescheduled due to concerns surrounding the coronavirus. More details here. Account-based marketing has already made its mark as an essential part of a B2B marketing and sales strategy, and the next phase of ABM is already on the…

February 19, 2020
Written by Klaudia Tirico

New Research Highlights Rapid Adoption Of Revenue Operations Models In B2B

Revenue Operations (RevOps) has quickly become a growing role and discipline sitting at the crosshairs between sales and marketing teams within B2B businesses. The RevOps model, which has changed the way B2B companies align themselves internally to drive growth, is being adopted rapidly, according to new research from LeanData and…

February 12, 2020
Written by Klaudia Tirico

Expanded Roster Of Workshops, Case Studies And Networking Driving Growth Of B2BMX Event

The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel…

February 5, 2020
Written by Kim Zimmermann

Balancing Personalization & Privacy Through Relevant, Transparent Communication

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of delivering a meaningful personalized experience. However, B2B marketers are beginning to leverage all the new and existing data at…

January 15, 2020
Written by Klaudia Tirico

Companies Increasing Event Investments, Expanding Tools & Tactics To Move Beyond Acquisition

Despite the expanded influence of digital marketing in buying behavior and a proliferation of digital channels, B2B marketers point to a resurgence of in-person events as one of the top drivers of opportunities and pipeline conversions.

December 11, 2019
Written by Brian Anderson