Demanding Views

Buyer Experience Innovation: Why BtoB CEOs Must Make It Their Top Priority

By Tony Zambito, Founder and Principal, Goal Centric Management, Inc. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges BtoB CEOs face today.

October 26, 2010
Written by Demand Gen Report Team

Do White Papers Still Engage? They do if they are Interactive!

By Tom Pisello, CEO, Alinean New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers?

October 19, 2010
Written by Demand Gen Report Team

Nurture Prospects To Action With Data-Driven Communication

By Richard Cunningham, VP Marketing, Right On Interactive Customer lifecycle communication is a different way to think about customers and prospects.

October 12, 2010
Written by Demand Gen Report Team

6 Best Practices For Following Up On Webinar Attendees & Registrants

By Dan McDade, President, PointClear OK… your webinar came off without a hitch, and your relief is giving way to the knowledge that there’s work to do separating 24-karat opportunities from the fool’s gold. [ RELATED CONTENT: How Does Your Webinar Stack Up? On-Demand Webinar - White Paper ]

October 5, 2010
Written by Demand Gen Report Team

ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution

As the BtoB marketing arena moves toward a new wave of technology and practices, marketing automation vendor Aprimo cites a “marketing revolution,” during which buyers are calling the shots and demanding a more engaging relationship.

September 28, 2010
Written by Demand Gen Report Team

3 Strategies To Calm The Battle Over Sales Lead Contribution

By Chris Koch, Associate VP of Research and Thought Leadership, IT Services Marketing Association (ITSMA) What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else?

September 21, 2010
Written by Demand Gen Report Team

Conversational Marketing: Where Content & Automation Breed Conversions

By Owen McDonald, VP of Client Strategy, Demand Creation Specialists If content marketing and marketing automation had a baby, their gifted offspring would be conversational marketing.

September 13, 2010
Written by Demand Gen Report Team

Demanding Views

Buyer Experience Innovation: Why BtoB CEOs Must Make It Their Top Priority

Do White Papers Still Engage? They do if they are Interactive!

Nurture Prospects To Action With Data-Driven Communication

6 Best Practices For Following Up On Webinar Attendees & Registrants

ExecInsider Q&A: Aprimo CEO Bill Godfrey Talks Marketing Revolution

3 Strategies To Calm The Battle Over Sales Lead Contribution

Conversational Marketing: Where Content & Automation Breed Conversions

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