By Bruce Wagoner, Digital Wavefront Too often companies silo marketing from sales when it relates to goals, strategies and tactics. In reality, they belong under the same roof and need to be collaborative, especially throughout the lead nurture effort.

By Tim Handorf, VP of Product Management, BigMachines The sales industry is constantly on the go and let’s face it, selling is not a “some of the time” thing. It’s an “all the time” thing. Sales executives are expected to always be upselling existing customers and finding new customers. Selling…

Although BtoB companies are beginning to implement practices and processes that tie social media efforts to revenue, marketers are still struggling to determine which networking tactics are most efficient in building relationships and increasing word-of-mouth. While cold calls and batch-and-blast marketing are still prevalent in the space, social media web…