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Demanding Views

This section provides insights from some of the most prominent industry thought leaders in the space.

How to Diagnose if Inbounditis is Killing Your Sales Pipeline

by Dan McDade, President and CEO, PointClear A healthy, driven inbound marketing department is great, but over-reliance on inbound marketing (what I like to call “inbounditis”) negatively affects the revenue backbone of any company. In fact, it makes the whole sales pipeline sick.

7 Steps To Being A Successful Social Media Influencer

By Lee Odden, CEO, TopRank Online Marketing To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes — over and over again.

3 Essential Tips To Drive Your Social Media ROI

By Lori Moriarty, Account Marketing Analyst, Televerde Social media is growing up. In the past you may have had an intern or a recent college grad running the Twitter account and sending out updates. In a recent infographic by WebDAM, social media marketing budgets will double over the next five…

4 Marketing Tech Trends To Watch in 2014

By David M. Raab, Principal, Raab Associates I'm not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. That said, here are my top four marketing technology trends to watch: Customer data platforms, digital advertising, predictive analytics and tracking consumer behavior.

In 2014, The Future Of Marketing Relationships Is Personal

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Ellen Valentine, Product Evangelist, Silverpop Audiences, segments, and targets are not going away, but, with buyers privy to more information, greater access and more choice than ever, the…

7 B2B Buying Behavior Trends To Watch In 2014

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Tony Zambito Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as technologies to solve…

Mobile And Email Among Key Drivers for 2014

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Atri Chatterjee, CMO, Act-On Software Mobility and content curation and email will be among the main drivers for B2B marketers in the new year. Here are my top…
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