Demanding Views

6 Steps To Reverse Engineering Your Customer Experience

If your brand’s way of delivering customer experiences is ad hoc and doesn’t scale, you need to think differently to remain competitive in today’s environment.

September 28, 2018
Written by Ed Breault, Aprimo

Champion Good Data To Improve Top- And Bottom-Line Results

Today’s CRM and marketing automation systems provide measurement at every stage of the funnel. That’s good news for marketers who want to optimize the conversion process, and bad news for those who are used to measuring quantity over quality. Those days are over, and the focus is shifting. Sixty-eight percent…

September 21, 2018
Written by Chris Lynde, SaleScout

Vanity Metrics: How To Avoid Lipstick On A Pig

Whenever I see a pretty pie graph, scatter plot or radar chart, I immediately think, does this pretty graphic contribute in some manner to our financial results? Or am I looking at the financial equivalent of lipstick on a pig?

September 17, 2018
Written by Mark Godley, CEO of LeadGenius

How To Use Fit + Intent + Recency + Engagement (F.I.R.E.) For Go-To-Market Strategies

In 2018, sales and marketing professionals have access to data we would have never thought possible just a few years ago. Today, teams can get a picture of which companies out of their total addressable market (TAM) are the best fit for their business. It’s also possible to discover their…

September 7, 2018
Written by By Matt Amundson, EverString

9 Steps To Operationalize CX And Achieve Advocacy

How can firms operationalize the customer experience and create customers for life? It is great to talk about it, make it a company-wide initiative, pound our fists on the boardroom table and commit to becoming customer-centric, but what are the actual steps marketing operations can take to operationalize the customer…

September 4, 2018
Written by Kevin Joyce, The Pedowitz Group

DealSignal CEO Shares Analysis Of B2B Marketing Audience, New Definition Of “TAM”

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance marketing, we have the ability to be fairly targeted in our outreach.

August 28, 2018
Written by Andrew Gaffney

3 Ways SMEs Can Keep Up With The Rapid Sophistication Of Marketing Analytics

Big Data analytics is a field that is advancing by the hour. In marketing, these insights have become the lifeblood of successful campaigns. However, while nearly everyone in the business world knows how important Big Data power is, only 44% actually trust it enough to make important business decisions.