Unfortunately, there is no eHarmony-type website that pairs your business with a B2B marketing or demand generation agency through a match-making quiz. (If you know of one, let me know in the comments!)

The SiriusDecisions Demand Waterfall has served as an iconic framework shaping the way many B2B organizations have managed and tracked lead management over the past decade.

There’s no better way to drive opportunities—and revenue—than with content. However, it’s especially difficult to create content that keeps your brand at the center of your target audience’s attention. In the book “Top Of Mind,” written by Influence & Co. CEO John Hall, building trust within your target audience is the focal point of delivering consistent value for target audiences. The book features a step-by-step guide for developing content that…

The B2B community is home to some of the most talented individuals in marketing. We spotlighted 17 B2B marketing professionals who are consistently breaking new ground in content marketing, lead nurturing, ABM and other emerging areas. Here’s a sneak peek of the list, and check out the full list over on the B2BMX blog. We recommend you follow and connect with these industry thought leaders, and see what you can…

B2B organizations are beginning to see better engagement with their audience, whether it’s through marketing automation software, CRM or other channel-specific technology.

The B2B Marketing Exchange concluded more than a month ago, but it feels like only yesterday I was learning about the latest B2B marketing, sales and account-based marketing (ABM) trends in Scottsdale. Amid three days of thought-provoking conversations with more than 800 marketing and sales executives in attendance, a plethora of insights, tips and best practices emerged.

Click to view full screen. In-person marketing events offer a whirlwind of information and insights to attendees to bring back to the rest of the team. But gathering key takeaways from every single session and presenting them to your colleagues as effectively as the speaker did can cause a person’s brain to explode! As a journalist covering the B2B marketing and sales space, and attending these marketing events myself, I…

We have been writing about the increasing importance of using video as an integral part of storytelling for a few years now. However, it wasn’t until I was in the audience at our recently concluded B2B Marketing Exchange that I fully appreciated the critical role video content can play in engaging business audiences.

While everyone talks about the amazing return they are seeing from their account-based marketing (ABM) initiatives, there has not been enough education on the right steps to take to launch an ABM program that drives revenue. Effective ABM implementation and execution are among the variety of topics on tap at the B2B Marketing Exchange in Scottsdale, Ariz. Nick Ezzo, VP of Demand Generation at Host Analytics, will take the stage to…

The later stages of engagement are where deals are often won or lost. That’s why more B2B organizations are stepping up their investments in tools and tactics to support late-stage decision-making. In an interview with Demand Gen Report, David Bruno, Marketing Director at Aptos, discusses the challenges marketing teams face to keep consistent brand messaging throughout the buying cycle, as well as tips and tactics to better align messaging across…